Guide to establishing your own business

Posted on Apr 2, 2013 in Tips & Tricks | 8 comments

Most people do not dare to think that one day they will have their own business, one that employs people and make money. This is something that the environment is recognized as dangerous, not recommended, and only if “no choice” and can not find work.


Why start your own business?
The decision to establish a small business inspired by our desire to be the “The boss of ourselves”, we can work with our time, Make the decisions and make more money.
Establishing a small business is one of the most popular ways to become your own boss. “The task of starting a new business is challenging. It is not easy, but the rewards can be extremely high.


Here are some steps to establish a small business successfully

As a first step, you must close examination of the most important asset of the business: Do you have the budget required and Can you pay your bills before the business becomes profitable? Are you ready to stand on your own? Do you think you have the qualities required entrepreneur? What are your skills and abilities? Do you have support from your family and relatives?
Perform a comprehensive self-test and evaluate whether you have the qualities, abilities and skills required, or whether you can purchase them in the future or find someone else who has the skills and abilities you lack.




What kind of business you want to establish?
In the next step, you must decide what type of business you are interested to establish. It is important that the business where your passion will be found. Sell ​​a service or product that you like.
Something you love may develop additional business directions. For example, if you love music, you can appear in public for a fee, to teach music, children or adults, to write books
And articles on the industry, selling musical instruments, music bands to be a consultant, make and promote music and more.
No matter what business you are in, you first need to provide added value to your customers. Make their lives easier and more comfortable.


Plan in advance how to run your business
If you plan properly, you may find weaknesses and problems early and create solutions before they actually occur. You can not go into business without appropriate planning. When you plan a business prepare three things:
Product or service – for what purpose he says or what he creates a new desire. Marketing and branding – How will cause potential customers to hear about the product. Sales Business Model – How to do the connection between the target audience and the product of money.


Set your target audience and Marketing your products

Before you start to market your business, you need to set the target audience. If you do not recognize the target audience, you are wasting your money and time. You can not just sell to everyone. Identifying your target market is both easier for you and to make your actions more effective promotion of your business and marketing. To identify your market, you need to look at market data and personal characteristics of the people you believe are most likely to purchase your products. Definition of the target audience we consider a number of elements which elected who all possible groups is the group with the largest buying potential, You should understand the demographics of potential customers (age, gender, income level, geographic location, educational background, etc.), the variable quality of life and their cultural background.
You must be willing to market your products by preparing a marketing plan that inform new customers what you’ve got and remind existing customers to come and buy from you again and again.


Create your own corporate identity
Brand your company! Every small or big business need to identify commercially. To penetrate the consciousness of the customers, to be memorable and catchy you need a commercial symbol. Logo is the most important base of any company or business and gives the essence of the company, its business and the differentiation between competitors. Logo will be memorable and will leave a great first impression – memorable. When you buy logo online a Professional logo  template reflects the Company’s properties and creates an image attractive and sympathetic.
Sometimes there logo consists only business but can also incorporate graphic symbol, icon helps to characterize the activities of the business. There are companies identified by type logo only.

Like advertising the brand design will match the target audience. Plan to advance the overall visibility of the brand from a broader perspective and a long product line design.
Logo  template, office stationery, business cards,  will be uniform and ‘speak one language’ – the language of the brand.



Protecting the brand, logo or company name

When you buy logo online, Increasing competition in the market and the difficulty in creating good will true and based, brings Unfortunately many businesses take shortcuts and try to ride on the reputation of the products or other businesses using the name, logo or trappings different that are planted in the consumers the feeling that a product similar or identical to the original. Competitors are taking advantage of the consumer’s short memory about the product logo detail or the exact name and steal their customers mistakenly think that this is a similar product or service. This intolerable situation draws tremendous damage to the business losing customers in favor of a competing business, exploiting his good reputation, he worked hard for a long time. How to protect the brand we created? To do this is intended trademark. Meaning of trademark registration is much – a trademark registered in strips from the public the ability to make commercial use of the name or mark in relation to the same goods. Choosing a brand name and before you start to invest resources in advertising and creating goodwill should give much thought to the possibilities protecting the reputation of this brand one day.



Clarification: All of the above constitutes general information and is not a substitute for specific legal advice.



  1. It is not an easy to decision to go out there and start your own business. You have costs and competition to always be on the look out for. So, it is best to plan as much as you can and establishing your own brand and finding your target market is the first thing to do. The only thing that will help at first is a proper logo. I can see how important that is.

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  2. Starting your own business takes guts and patience. However if you are willing to develop that and put the work in along the way, it will be the best thing that you have ever done.

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  3. You article is the best to me cause I don't like online marketing actually so I believe in Offline Business. Recently I think about my own offline business. But hadn't enough knowledge about it, when I read your article, it was great time for me and I'm going to step ahead. Basically thanks a lot for your kinda help.

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  4. Well most of the people want to start their own business and for that this article really going to help them.

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  5. A lot of people have visions of grandeur when it comes to starting a business. But building a brand and a solid reputation for quality is one of the most difficult parts of building a business.

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  6. If you like to Create your own corporate identity do it with the PRO. Make stunning logo that will leave a good first impression on the customer

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  7. I have always focused on the name of the business but not much on logos. I see how having an easily recognized logo is important.

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  8. Having good branding and a good logo look is important. You can’t underestimate the importance of all of that.

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