Popular logo files for print and web, correct graphic file type

Posted on Mar 2, 2013 in Tips & Tricks | 13 comments

There is a limited number of files intended for logo design, business card, sign or printed materials, graphic files for print or web use. These files go into two categories: vector file (ai, pdf, eps) and raster files (PSD, JPG, GIF).

Usually best to use a vector symbols elements, logo design, office stationary, printing materials that want to get maximum quality and without law Pixels.

So how do you know what to choose and what to ask from your designer to achieve the best quality printing materials and the Internet files for your business?


Popular logo files for print and web

Here are a few main types of popular files for print and the Internet:

AIVery Recommended! a popular file Adobe Illustrator, main program for the production of custom logo design, icons, logotypes to achieve high quality print. Unlimited DPI – TOP quality so you can increase it how you want. The file is also suitable for the production of huge signs, cut letters, complex print production, using layers and more.

PDFVery Recommended! format most versatile and flexible exists for print. Created by Adobe, designed for printing, display, and Internet. Can contain both vector information and raster any kind. Ver good for designed logo templates, multiple pages information, pattern, color management, PostScript, embedded fonts, links, footnotes, and more.

BMP – basic format of the operating system “Windows”. Saving options, from one color to full colors. You can not save transparency or layers and The final file is usually weigh a lot.

TIFF – format used in print, and contains many saving options and flexibility. Saving options, from one color to full color. TIFF can contain layers, transparency and Paths. The final file is usually weigh much and today you have better alternatives to this file such as PDF.

GIF – format designed for display, usually on the Internet, due to the small weight. Save Options: Starting from one to 256 only. Does not support full color and is not suitable for print. better alternatives to this file is PNG.

JPEG – JPG format used to store images, and an outstanding ability to shrink  (up to 5%-10% of the original file size). Good quality and sufficient print medium to a4 .. You can not save transparency or layers.

PNGVery Recommended! format designed for the display, it is highly recommended for use on websites and Power Point presentations. Allows the use of transparency, full color and grayscale, and does not affect image quality.

EPS – Format for printing, and contains elements vector and Raster together. You can not save transparency or layers. The pattern of love to get this format usually works contain many high quality texts and Almnteim vectors.

PSD – Photoshop open file, is obtained as overlays with the information of pixels, layers with transparency and editable, not recommended for use in designing logos and symbols, while increasing file quality is less significant. The resulting file is usually weigh much.


  1. I have to say that PDF is the best type of file to work with, and it is the easiest in regards to printing high quality content.

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  2. I have to agree. PDF is the file of my choice to work with and it is easy to print.

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    • Pdf file is good but if exported from Photoshop or Illustrator this important question. You need to check the source of the file, check original logo designed in vector software – You want to have a vector file with unlimited resolution.

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  4. I had no idea that what source the pdf was exported from would make such a difference. I am just learning about graphic design now so I am a newbie when it comes to this. However I have to read up more on the vector file, thanks for the info.

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  5. I have to say I am not used to working with graphic files at all. I don’t even know how to use Photoshop but if I get into it, this is a great information page to keep on file.

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  6. Whenever I’ve had something transferred to print, the Printer has always asked for PDFs and Vectors. The quality of pdf is much better.

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  7. I always use PDF files because most people can open them with no problem

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  8. I use .PNG for online stuff, but .JPG for e-mails. Have to compress files a lot!

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  9. It is very important to be clear on what you are doing with the files.

    Logos: A designer SHOULD request and/or make you a vector eps with outlines created – usually an .eps file. They can be scaled up or down and not lose resolution. ai files do not always mean they are usable – if outlines were not created the fonts (if any) need to be included. Vector vector vector. If you know you are only using web, a .jpg or a .png – png can knock the background out – which is a plus for placing on a colored background (.eps vectors can too)

    Print ready work: Most printed these days ask for pdf. It is easier, not easily manipulated. However, if text revisions are needed, the pdf will need to be remade unless the vendor had the ability to modify text. If art revisions are needed, it needs to be redone. That being said having native files on hand or easy to get to is a plus. Digital printing is to thank for this easy file size and print option.

    A few things to consider if you are sending a designer or printer a logo off your machine.. please do not send a logo embedded into Word. Please do not send a screen capture from the internet or your email signature. If you are printing anything these methods will not produce good quality work. Web work is just fine for these methods.

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    • Advanced and highest quality file for logo design is a vector file. Ai Vector file (Adobe Illustrator) is a source file from which you can convert to any file and for any purpose. Is unlimited resolution and can print whatever you want in any size as shirts, billboards, embossed cards with logo, Catalogs, presentations, web and more.
      This EPS file is almost identical to Ai Illustrator (vector not Pixels), using it in prints that have a little less advanced technology – today there are few of them.

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