There is a limited number of files intended for logo design, business card, sign or printed materials, graphic files for print or web use. These files go into two categories: vector file (ai, pdf, eps) and raster files (PSD, JPG, GIF).
Usually best to use a vector symbols elements, logo design, office stationary, printing materials that want to get maximum quality and without law Pixels.
So how do you know what to choose and what to ask from your designer to achieve the best quality printing materials and the Internet files for your business?
Popular logo files for print and web
Here are a few main types of popular files for print and the Internet:
AI – Very Recommended! a popular file Adobe Illustrator, main program for the production of custom logo design, icons, logotypes to achieve high quality print. Unlimited DPI – TOP quality so you can increase it how you want. The file is also suitable for the production of huge signs, cut letters, complex print production, using layers and more.
PDF – Very Recommended! format most versatile and flexible exists for print. Created by Adobe, designed for printing, display, and Internet. Can contain both vector information and raster any kind. Ver good for designed logo templates, multiple pages information, pattern, color management, PostScript, embedded fonts, links, footnotes, and more.
BMP – basic format of the operating system “Windows”. Saving options, from one color to full colors. You can not save transparency or layers and The final file is usually weigh a lot.
TIFF – format used in print, and contains many saving options and flexibility. Saving options, from one color to full color. TIFF can contain layers, transparency and Paths. The final file is usually weigh much and today you have better alternatives to this file such as PDF.
GIF – format designed for display, usually on the Internet, due to the small weight. Save Options: Starting from one to 256 only. Does not support full color and is not suitable for print. better alternatives to this file is PNG.
JPEG – JPG format used to store images, and an outstanding ability to shrink (up to 5%-10% of the original file size). Good quality and sufficient print medium to a4 .. You can not save transparency or layers.
PNG – Very Recommended! format designed for the display, it is highly recommended for use on websites and Power Point presentations. Allows the use of transparency, full color and grayscale, and does not affect image quality.
EPS – Format for printing, and contains elements vector and Raster together. You can not save transparency or layers. The pattern of love to get this format usually works contain many high quality texts and Almnteim vectors.
PSD – Photoshop open file, is obtained as overlays with the information of pixels, layers with transparency and editable, not recommended for use in designing logos and symbols, while increasing file quality is less significant. The resulting file is usually weigh much.